The most successful campaigns are those that take place in organizations that have internalized an understanding of philanthropy into their culture.

In these organizations, every employee knows and believes the mission and understands the vision for the future.

Strong Staff Support and Resources

Successful campaigns depend on strong staff leadership to organize and manage every aspect of the campaign. Though the reality of reshaping an organizational culture requires strong leadership and broad participation, a shift in the practices of just one development officer can yield significant results. A campaign director will need an adequate budget for hiring staff , a strong research component, promotional materials, cultivation activities and campaign events.

Clear Campaign Organization

Capital campaigns rely on a great many volunteers to solicit the most important gifts. Volunteers expect a clear and effective organization and have only limited tolerance for ineptitude. Volunteers operate at their best when they know what they are supposed to do, how to do it, how their work fits into the larger program, when their work will begin, and when it will end. In a true culture of philanthropy, fundraising is an ongoing search for ways in which the organization and its donors can work together to make their world a better place.

Clear Campaign Policies

Before venturing into planning a capital campaign, many policy questions for guiding key areas of the campaign must be answered. Questions such as, what will count toward the campaign goal, what kinds of gifts will be accepted and what sorts of naming opportunities will be available to donors must be answered before an organization begins soliciting gifts. In preparing for a campaign, an organization will be well served to explore ways in which to establish practices that will reward generosity.

Secretariat

The offices of PMC Inc. can act as "the secretariat" for your organization and manage all of your day to day business activities in a professional office environment.